China Golden Week sees record outbound travel demand

发布日期:2023-10-10 17:30
October 10, Shanghai - During Mid Autumn Festival and China National Day holiday from September 29 to October 6 this year, China recorded a significant surge in outbound travel by over eight times compared to the same period in 2022.

China golden week witnessed robust spending in the travel and retail sectors, with new trends stimulating opportunities for businesses. According to statistics, the  international cross border during Golden week in China recover to 85% pre-pandemic level. 

Daily crossing international border: 1.48 million with total of 11.8 million international trips during the holiday.

The appetite for international travel was particularly evident among younger travelers. Looking at flight booking data, the post-90s remain the dominant group, accounting for nearly 30 per cent of outbound tourists, while the younger post-millennium generation, including Gen Z, exhibited the fastest growth rate, with a 22 per cent share, equal to that of the post-80s generation.

Destinations of choice for Chinese tourists during the Golden Week period continued to include Thailand, Singapore, Malaysia, and South Korea. Longhaul international destinations such as Switzerland, Spain, Turkey, the UK, and France experienced the fastest growth in tourist numbers compared to the Labour Day holiday in May.

China witnessed a surge in domestic passenger trips, with a total of 826 million journeys—a remarkable 71.3 percent increase compared to the previous year and a 4.1 percent rise from 2019. The holiday tourism sector contributed significantly, generating RMB 753.43 billion (US$104.68 billion) in revenue, marking a staggering 129.5 percent year-on-year (y-o-y) growth and a 1.5 percent increase from 2019. These official figures from the Ministry of Culture and Tourism highlight how the extended holiday period has ignited a wave of domestic travel, providing a much-needed boost to spending during a challenging economic climate.

Source:  Ministry of Culture and Tourism China