China MICE Market - business travel reached $346 billion

China’s outbound business and leisure travel markets have seen significant growth over the last few decades, making it the world’s most valuable outbound travel market.

According to a report issued by the Global Business Travel Association, China business travel expenditures in 2017 were US $ 346.5 billion, ranking among the top three in global business travel expenditures, and will maintain rapid growth. Accordingly, the business travel management market is also in a period of growth.

China Meeting Incentive, Conference and Exhibition (MICE) market is developing rapidly. In 2018, China's business travel management market transaction size was 226.12 billion yuan (32 billion USD), an increase of 18.9% over 2017. In the next 2-3 years, China's business travel management market will maintain steady growth It is estimated that by 2020, the transaction scale of China's business travel management market will reach 313.25 billion yuan (44.5 billion USD). 

Perfect China Incentive event in Melbourne with 3000 delegates in 2017 

In terms of incentive market, Perfect China, one of China’s leading direct-sales organization with 7,000 chain outlets nationwide, took 4,500 delegates to Toronto in May 2016 – the largest incentive travel group to ever visit Canada.Malaysia hosted 3,500 delegates for Perfect China’s 5th ‘Achievement Seminar’ in June 2017. Perfect China brought a 3,200 group to the UK in May 2018, visiting destinations including London, the Cotswolds, Manchester and Liverpool. It celebrated with a flagship gala dinner at Alexandra Palace, which was also the location for the company group photo.